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L'Oréal Professionnel spokesperson Hailey Baldwin: style queen and hair icon

American model Hailey Baldwin is one of the newest brand ambassadors for L'Oréal Professionnel. Read on to learn more about her and how she maintains her gorgeous wavy blonde locks!

Hailey is known for her bold, urban chic style, whether it be in her makeup, hair or clothes. One day she can be spotted teaming a leather jacket with a comfy sweatshirt and sneakers, while the next she's a fierce fashionista in micro-shorts or a figure-hugging beaded dress. Her multitude of hairstyles and colors also keep us on our toes: it's clear that actor Stephen Baldwin's stunning protégé knows how the right hair can make or break a fashion look.

Get to know Hailey!

With over 8 million followers on Instagram, Hailey has a loyal worldwide following. But here are a few fun facts about the model that maybe even her most devoted fans don't know...or did you?

Her favorite hair color is blond: No surprise here, but Hailey confirms that her signature blond locks are her go-to color: "Blond reminds me of my hair color as a child. It symbolizes innocence and truthfulness. I often ask my hair colorist to go blond."

She uses hair products with oils in to keep her locks glossy: "I can't live without my Mythic Oil Crème Universelle with its delicious argan and almond oil fragrance. I use it to relax my hair after a shoot, or as a hair cream before styling."

Hailey is a chameleon when it comes to hair color: "It's amazing how something as simple as hair color can change everything. I feel that my mood is completely different."

Hair focus: Glossy textured waves

Let's have a closer look at this photo shoot that shows Hailey's sultry and modern side. We love her healthy-looking, slightly tousled blonde waves that hit just below her shoulder.

The middle part keeps her look sophisticated, and a hint of brown roots reminds us of Hailey's fun, easy-going side. It's the perfect style that can transition easily from a day to evening look, with just a spritz of beach waves spray to add some going-out texture.

Hailey Baldwin, our new hair idol when it comes to playing with color and style!

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